Industry Served: Workforce Management
Helm, A Creator Platform For Campaign Management, Brand Relationships, Content Planning & Invoicing
Giving Content Creators One Place to Run the Business Behind the Content
One Platform For The Operational Side Of Creating
Discuss your projectContent creators spend a significant portion of their working time on the business surrounding their content: managing brand relationships, tracking campaign deliverables, coordinating approval workflows, planning shoot and post dates, chasing invoices and keeping on top of the administrative side of client work. Across most creator businesses, this work happens in a fragmented combination of spreadsheets, email threads, notes apps and separate invoicing tools none of which talk to each other.
Helm was built to change that. Developed for FUZE TALENT LIMITED, it is an integrated creator management platform that connects client records, campaigns, deliverables, content calendars, tasks and invoicing into a single connected workflow accessible from a mobile app, with a companion web portal and admin panel for the wider platform layer.
Project Challenges & Needs
Centralised Management
Clients, campaigns, deliverables, tasks and invoices were managed across disconnected tools. The platform needed to bring all of these into one connected workspace, so creators could see the full picture of their business without switching between applications.
Campaign Visibility
Creators needed a clear, at-a-glance view of active campaigns: which deliverables were outstanding, what was awaiting approval, when deadlines were approaching and what the payment status was across all current client work.
Client Communication
Approval requests, confirmation emails, campaign summaries and invoice notifications were being handled manually. The platform needed system-generated emails to handle these touchpoints reliably and consistently, reducing the communication overhead on the creator.
Content Planning
Shoot dates, post dates and campaign milestones needed to be connected to a structured calendar and task workflow. Creators managing multiple brand deals simultaneously needed to plan content production visually rather than tracking dates across separate notes.
Commercial Administration
Invoice creation, scheduling, payment reminders and status tracking were entirely separate from campaign management. Connecting billing to the campaign lifecycle meant creators could move from completed work to invoice without leaving the platform or re-entering data already in the system.
Mobile-first for Day-to-day Use
Creators work on the move. The platform needed to be genuinely usable from a phone for all core tasks, not just a simplified mobile view of a desktop product. Campaign updates, deliverable submissions and invoice sends all needed to work naturally from a mobile interface.
Our Solution
We built a connected creator management platform across three interfaces, delivering:
Interfaces We Developed
Mobile App (IOS And Android)
The primary creator-facing application for managing the full workflow on the move:
- Client management: create and maintain client records, linked to campaigns and invoices
- Campaign management: full campaign detail including agency, deliverables, budget, contract PDF, currency and payment terms
- Deliverable tracking: content type, approval status, approver, file link, caption, hashtags, shoot and post dates
- Send for approval: system-generated approval email from the deliverable record to the client or approver
- Content calendar: day, week, month and year views with activity and task management, search and filter
- To-dos: task creation linked to campaigns or clients with push notification reminders
- Invoicing: create, schedule, send, remind and mark as paid, all connected to the campaign record
- Notifications: push alerts for tasks, calendar schedules, invoice actions and campaign activity
- Security: email verification, OTP, two-factor authentication and optional four-digit Menu Lock
- Profile and settings management
Web Porta
A web-based companion portal extending the creator workflow beyond mobile:
- Full access to campaigns, clients, deliverables, calendar and invoicing from a browser
- Useful for creators who prefer a larger screen for content planning, deliverable review or invoice management
Admin Panel
The platform management layer for the Helm team:
- User account management and platform oversight
- Platform configuration and content administration
- Activity and usage monitoring across the creator base
Key Features & Capabilities
Campaign Management
Campaigns are created with full commercial and delivery detail: client, agency, status, deliverables, budget, currency, payment terms, contract PDF and usage rights. Everything about a campaign lives in one record, connected to the client and to the invoice when the work is complete.
Deliverable Management And Approvals
Each deliverable carries its content type, approval status, approver contact, file link, caption, hashtags, shoot date and post date. Creators send deliverables for approval using a system-generated email, removing the need to draft individual approval requests for each piece of content.
Content Calendar
Campaign activities and tasks are managed through a structured calendar with day, week, month and year views. Creators plan shoot dates, post dates and deadlines visually, with keyword search and filtering to navigate across multiple concurrent brand deals without losing track of individual activities.
Invoicing
Invoices are created within the campaign workflow and sent, scheduled or held for later action. Due dates, payment terms and reminder schedules are all set at the invoice level. Creators mark invoices as paid when payment arrives, giving them a live view of outstanding and settled amounts at any time.
System-Generated Email Communication
The platform handles the repetitive email communication that surrounds campaign delivery: approval requests, confirmations, campaign summaries, invoice sends and payment reminders. Creators trigger these from within their workflow rather than drafting them manually, keeping communication consistent and reducing administrative effort.
Security Controls
The platform supports email verification, OTP-based login and two-factor authentication as standard. An optional four-digit Menu Lock allows creators to protect specific modules within the app, adding a layer of access control for shared devices or sensitive commercial data.
How It Works
Client And Campaign Setup
The creator adds a client record and creates a campaign with its full commercial and delivery detail, including budget, payment terms and contract documents.
Deliverable Planning
Deliverables are defined with content details, file links, approval information and shoot and post dates, giving the creator a structured record of what needs to be produced and when.
Calendar & Task Management
Campaign activities and to-dos are managed through the calendar, with reminders and status tracking keeping the creator on top of upcoming deadlines across all active work.
Client Approval
The creator sends deliverables for approval using the platform's formatted email communication, which contains the relevant content details and routes the approval request directly to the nominated approver.
Completion And Invoicing
When a campaign is completed, the creator creates, sends or schedules the related invoice from within the same workflow and manages payment status until the invoice is settled.
Outcomes And Impact
Centralised Creator Operations
Platform
Campaigns, clients, deliverables, tasks, calendar activities and invoices are connected in one platform. Creators manage their full commercial workflow without switching between tools or maintaining parallel records.
Reduced Admin Friction
Efficiency
System-generated emails, reminders and push notifications reduce repetitive manual coordination around campaign approvals and payments, returning time to the creator for the work that actually earns.
Connected Delivery & Billing
Commercial
Campaign completion and invoicing are linked within the same workflow, helping creators move from delivered content to payment administration without re-entering data or switching to a separate billing tool.
Technologies Used To Develop The Solution
Mobile App
Flutter
Cross-platform iOS and Android app from a single codebase, delivering a consistent native-quality creator experience on both platforms.
Backend
Node.Js
API layer managing users, campaigns, deliverables, invoices, calendar data and system-generated email dispatch.
Database
PostgreSQL
Client records, campaign data, deliverables, calendar activities, tasks, invoice records and notification history.
Authentication
Email Verification, OTP And 2FA
Secure account access with email verification, OTP login and two-factor authentication. Optional four-digit Menu Lock for module-level access control.
Social Sign-In
Google And Apple Sign-In
Frictionless account creation and login using existing Google or Apple credentials.
Notifications
Push Notifications
Push alerts for tasks, calendar schedule reminders, invoice actions and campaign activity updates.
Communication
System-Generated Email
Automated email for approval requests, confirmations, campaign summaries, invoice delivery and payment reminders.
Documents
PDF Upload
Contract PDF upload and storage within campaign records, accessible throughout the campaign lifecycle.
Security
Encryption And RBAC
Data encrypted at rest and in transit, with role-based access separating creator, web portal and admin permissions throughout.
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