One of Ireland's first companies to be ISO 42001:2023 compliant, the globally recognised AI governance standard.
ISO 27001:2022 certified company, the internationally recognised information security management standard.
We uncover the deep behavioural insights, motivations, and pain points that drive meaningful product decisions. Our UX strategy services and UX research give established Irish businesses and startups the evidence they need to design, build, and iterate with confidence.
UX research is the systematic study of your users, their behaviours, needs, motivations, and pain points, conducted to inform design and product decisions with real evidence rather than assumptions. The most successful digital products in the world are built on deep user understanding. They solve real problems in ways that feel intuitive, natural, and genuinely valuable because their creators took the time to understand the people they were designing for before committing to a solution.
At Square Root Solutions, we bring rigorous, empathetic, and evidence-based UX research to every product we work on, grounded in a clear user experience strategy. From generative research that uncovers new opportunities to evaluative research that validates design decisions, we give your team the insights they need to build products that truly resonate with the people who use them.
From user interviews and usability testing to AI-powered behavioural analytics, our UX consulting services deliver the research your team needs to design with confidence.
In-depth one-to-one interviews and ethnographic research that uncover the deep motivations, mental models, and contextual factors that drive user behaviour and inform product strategy.
Structured usability testing with real users that identifies friction, confusion, and failure points in your product, delivering clear, prioritised recommendations for improvement.
Large-scale quantitative research that validates qualitative insights, measures user satisfaction, and tracks experience quality across your entire user base over time.
Analysing user behaviour data from analytics platforms, session recordings, and heatmaps to understand how users actually interact with your product and identify opportunities for improvement.
Information architecture research that reveals how users categorise and navigate content, ensuring your product structure aligns with user mental models rather than internal organisational logic.
Leveraging AI to accelerate insight synthesis, analyse large volumes of qualitative data, identify patterns across research sessions, and generate continuous user insights at a scale and speed traditional research cannot match.
Different product challenges require different research approaches. We use the right methods at the right time, guided by a clear product experience strategy and digital experience strategy, to generate the most valuable insights.
Conducted early in the product lifecycle to uncover new opportunities, understand user needs and contexts, and generate the insights that inform product strategy and design direction before any design work begins.
Conducted throughout the design and development process to test and validate design decisions with real users, identifying usability issues and areas for improvement before they reach production.
Ongoing research programmes that create a constant stream of user insights, enabling product teams to make evidence-based decisions at every stage of the product lifecycle rather than relying on periodic research sprints.
Using AI to process and synthesise large volumes of qualitative research data at speed, identifying patterns, themes, and insights across hundreds of user interviews, survey responses, and usability sessions that would take human researchers weeks to analyse.
We conduct UX research and UX roadmap consulting for established Irish businesses and startups across a wide range of industries.
Rigorous research methods, deep AI expertise, and a genuine commitment to understanding the people behind the data.
We combine qualitative and quantitative research to build a complete picture of your users, informed by both human insight and statistical evidence. Current experience is assessed before future-state planning.
As one of Ireland's first ISO 42001 certified AI companies, we use AI to process qualitative data faster and generate continuous user insights at scale. UX strategy is connected to product and engineering delivery.
We embed UX research within the product design and development process, ensuring insights are generated when needed and acted upon in real time. Strategy is built around the product's highest-value user outcomes, with UX governance defined across teams and releases.
We approach every engagement with genuine curiosity and empathy, creating environments where participants share honest feedback. User needs are translated into product principles, and our Ireland-focused UX strategy ensures every product is accessible and trusted.
A rigorous, empathetic, and evidence-based approach to UX transformation services, from research planning to insight activation.
We define the research questions your team needs to answer, select the most appropriate research methods, recruit the right participants, and design the research instruments that will generate the most valuable insights.
We conduct research sessions with care and rigour, whether through in-person or remote user interviews, moderated or unmoderated usability testing, surveys, or behavioural observation, ensuring high-quality data at every touchpoint.
We analyse research data systematically, identifying patterns, themes, and insights across participants and methods, using AI-powered analysis tools to process large volumes of qualitative data quickly and accurately.
We translate complex research findings into clear, compelling, and actionable insights that resonate with stakeholders across product, design, engineering, and leadership, using personas, journey maps, and insight reports that inspire action.
We work with your design and product teams to ensure research insights are translated directly into design decisions, product priorities, and roadmap investments, closing the loop between research and outcomes.
The most effective tools for conducting, analysing, and communicating user research at business scale.
Over a decade of delivering AI and software products for established Irish businesses. Every number represents a real client, a real product, and a real outcome.
10+
Years of
Experience
125M+
Platform
Users Served
350+
Projects
Delivered
150+
Engineers on
Our Team
45+
AI Solutions
Deployed
Understand your users before making product decisions. We uncover behaviours, motivations and pain points through research and turn those insights into clearer product priorities and better experiences.
We built the School and Admin platforms for NameDown, streamlining admissions for primary and post-primary schools. The system supports customised applications, automated selection, digital lotteries, waiting lists, and one-click offers, with personalised parent communication. Centralized, auditable records and seamless data exports provide schools with a transparent, efficient, and error-resistant admissions process.
Read case study
We built Leaving Cert Plus, a subscription study platform providing students with bite-sized video lessons, notes, flashcards, and exam questions across subjects and topics.
Unified search, flexible playback, and synced progress support seamless learning across app, iPad, and web. An admin panel enables content publishing, access management, teacher verification, and pricing control.
Read case study
Share a few details about what you're building, and we'll take it from there.
Square Root took the time to understand our vision, built a clear technical roadmap, and communicated brilliantly throughout, our dedicated project manager was outstanding. The team treated Bergo's success as their own, and I couldn't recommend them more highly.
Square Root Solutions delivered a stable, high-performing MVP with strong early user engagement. Following an agile approach throughout, the team was responsive, adaptable, and proactive in resolving issues and incorporating feedback. They excelled at translating complex ideas into intuitive user experiences that users loved from day one.
Square Root Solutions delivered exactly what we needed with professionalism, clear communication, and exceptional responsiveness. Their ability to adapt quickly while maintaining high-quality delivery made the entire process seamless. We look forward to working with them again and recommend them without hesitation.
Working with Square Root Solutions was a seamless experience. They successfully delivered our app across two platforms, earning positive feedback for its intuitive design while maintaining a transparent and well-organized development process. Their willingness to adapt to evolving requirements, coupled with deep technical expertise & strong product thinking, made them a trusted technology partner.
Square Root Solutions delivered our custom platform with professionalism, clear communication, and a genuine commitment to our success. They consistently met milestones, responded quickly to feedback, and worked as an extension of our team. Their dedication to building the best possible product helped make our platform launch a success.
Working with Square Root Solutions was a great experience. They delivered a beautifully designed mobile app, communicated openly about timelines, and consistently met key milestones. Their responsiveness, transparency, and commitment to quality made the entire development process smooth and collaborative.
Square Root Solutions went above and beyond to help us achieve our goals. They successfully maintained our web platform, delivered a high-quality mobile app on time and within budget, and remained highly responsive throughout the project. The team consistently kept their promises, met every milestone, and demonstrated a genuine commitment to our success, making them a trusted technology partner.
Square Root Solutions delivered a high-quality app that exceeded our expectations and created new revenue opportunities for our business. Throughout the project, the team communicated clearly, delivered on time, and remained incredibly flexible as our vision evolved. Their willingness to adapt, refine, and ensure every detail was right made them an outstanding partner to work with.
Square Root Solutions brought creativity, enthusiasm, and genuine passion to every stage of our project. They delivered intuitive apps that have been warmly received by educators for their ease of use and rich functionality, while also generating growing interest among parents. Their clear communication and collaborative approach kept everyone aligned, making the entire development process smooth and enjoyable.
Square Root Solutions transformed our website into a modern, accessible platform that's easy for non-technical users to manage and seamlessly integrates with third-party systems. Their excellent communication, responsiveness, and commitment to meeting deadlines made the entire process effortless. The improvements have contributed to increased student enrolment and delivered lasting value to our organisation.
UX research is the systematic study of users, their behaviours, needs, and motivations, conducted to generate evidence that informs product design and development decisions. It encompasses a wide range of qualitative and quantitative methods including user interviews, usability testing, surveys, and behavioural analytics.
UX research is valuable at every stage of the product lifecycle. Generative research conducted before design begins helps uncover opportunities and define the right problem to solve. Evaluative research conducted during design and development validates decisions and identifies issues before they reach production. Continuous research programmes provide ongoing insights that guide iterative product improvement.
Qualitative research methods such as user interviews and usability testing generate deep, rich insights into why users behave the way they do. Quantitative methods such as surveys and behavioural analytics generate statistical data about what users do and how many of them do it. The most valuable research programmes combine both approaches.
We use a combination of our own recruitment networks, specialist recruitment platforms, and client-provided participant pools to recruit research participants who accurately represent your target user groups. We manage the entire recruitment process including screening, scheduling, incentive management, and consent.
Yes. We conduct the majority of our UX research remotely using dedicated research platforms that enable high-quality video interviews, screen sharing, prototype testing, and session recording. Remote research also enables us to reach participants across Ireland, Europe, and globally without geographic constraints.
A focused UX research sprint typically takes 3 to 6 weeks from research planning through to insight delivery, depending on the research methods used, the number of participants required, and the complexity of the research questions being addressed.