Breaking Down Mobile App Development Maintenance Costs for 2023

Published on: September 01, 2023

Once you are done with your mobile app development, a common question one has is how much it costs to maintain an app, especially in 2023. When you plunge into the mobile app market, you need more than merely understanding the mobile app development costs. One must also know the hidden costs lurking beneath the surface to calculate the tentative cost of maintaining an app. These costs are determined by various factors that play a pivotal role in app upkeep. Be it adaptive maintenance or corrective maintenance, having a solid maintenance plan is crucial. If we talk about the cost of maintaining the app, usually, it is 15-20% of your total app development budget. But notably, many factors affect the type of maintenance service you require. 

Let’s first understand the nuances of mobile app maintenance and get into the details of maintaining the app and the cost. 

Dive in. 

Understanding Mobile App Maintenance:

Mobile app maintenance isn't just about fixing issues; it's an evolving process ensuring your app remains active and functional. Even App Stores prioritise maintaining apps and discard apps that are not updated frequently and fail to meet the standard set by App Stores. In a recent development, the Apple App Store removed 50k apps which were found problematic. Thus, not only launching the app is important, but maintaining it, keeping up with the quality standards, and updating it frequently is also important. 

In the app development world, there are two types of app maintenance in Android app development and iOS, which majorly influence the maintenance cost. Firstly, perfective maintenance involves refining and enhancing app features for improved performance. Adaptive maintenance aligns the app with changing operating systems and software updates. 

Corrective maintenance, on the other hand, focuses on troubleshooting and rectifying errors. Crucially, each app, while under maintenance, requires a robust maintenance plan, keeping it aligned with best practices. Leveraging application support effectively ensures smooth operations and reduces Potential issues. As developers, we aim to adopt a blend of preventive maintenance and active support, creating a resilient app for the dynamic digital landscape of Ireland.

Factors Influencing the Cost of Maintenance

Diverse elements shape mobile app maintenance costs, and understanding these can guide your software maintenance budgeting. In the realm of app development and software engineering, several influence factors on maintenance cost exist.

Platform Variations:

Just as constructing a building differs in cost based on materials, the platform you select for your app impacts the maintenance cost of mobile apps. iOS might vary in costs compared to Android or cross-platform solutions.

Complexity of the App:

A basic app requires less upkeep than one with intricate features. Think of it like building maintenance: a straightforward structure versus a skyscraper.

Frequency of Updates: Just as periodic health checks improve human reliability; periodic app updates maintain health. Regular tweaks accumulate lower costs than sporadic major revamps.

Third-party Integrations:

Integrating third-party services might seem like a boon, but they bring along their update schedules. It's similar to housing maintenance when considering external utilities and their maintenance management.

Hosting and Backend Costs:

Backend services, akin to the foundation of a building, are crucial. Cloud solutions, server costs, and data storage all affect the overall maintenance estimation.

Recognising these pivotal factors ensures informed decisions, making your app more resilient in Ireland's dynamic digital environment.

Types of Maintenance Tasks and Their Costs:

In the realm of application development, maintenance is a recurring commitment. To plan resources and budgets, it’s essential to understand the diverse maintenance tasks and their associated costs. Particularly for our savvy Irish audience who seek clear-cut explanations, here’s a breakdown of these tasks:

Note: The cost may vary based on different mobile app platforms and the app’s complexity. 

Maintenance TaskCosts 
Bug fixes and troubleshooting€200- €500
Performance Optimisation€100 - €150
OS and Software Updates€50 - 100
Security Updates€50 - €150
App Update€500 - €1000


Bug Fixes and Troubleshooting:

Apps are not immune to issues or malfunctions like any machinery or equipment. Handling these issues is at the core of corrective maintenance.

Key facets include:

  • Identifying glitches or errors in real-time.
  • Addressing user-reported issues to improve overall experience.
  • Depending on the bug’s severity, costs can range from minor adjustments to considerable overhauls.
  • Frequent and transparent maintenance messages to users about ongoing fixes enhance trust.

Service Cost: €200- €500

Performance Optimization:

With increasing competition in the Android app development and iOS sphere, ensuring your app runs smoothly across all devices and platforms is paramount.

Critical components:

  • Continual monitoring of the app’s responsiveness and load times.
  • Refining backend operations for faster data retrieval.
  • Leveraging advanced software tools to identify performance bottlenecks and rectify them.
  • Regular checks post updates to ensure no new features hinder performance.

Service Cost: €100 - €150

OS and Software Updates:

The dynamic nature of the tech industry means regular OS updates, especially in realms like Android and iOS.

Key considerations:

  • Aligning the app with the latest OS features and security protocols.
  • Addressing compatibility issues to prevent the app from breaking or malfunctioning.
  • While these updates are periodic, they can significantly impact the Mobile Application Maintenance Cost.
  • Preventive maintenance by checking compatibility before a major OS update can save unforeseen development costs.

Service Cost: €50 - 100

Security Updates:

In today’s digital age, ensuring user data security is non-negotiable. It is essential to update and do regular security audit to safeguard against threats. According to a study, security issues are a major reason why 29.6% of users uninstall apps; thus, maintaining the security of your app is a critical part of app maintenance.

Core aspects:

  • Timely patching of known vulnerabilities.
  • Enhancing encryption methods and safeguarding user data.
  • Regularly updating security protocols in line with global best practices.
  • Collaborating with maintenance services that specialise in cybersecurity can be a wise investment.
  • While app creation might be a one-off task, maintaining its efficiency, security, and compatibility is concurrent. Understanding these facets can aid in devising a comprehensive maintenance budget, ensuring the app remains a valuable asset in the ever-evolving tech landscape.

Service Cost: €50 - €150

Maintaining an app is a concurrent task, and there’s a possibility that you will spend more on app maintenance in the initial stages. By and large, techpreneurs venturing into the app development zone should expect to spend €200 - €500 post-launch for app maintenance. 

Moving on, let’s know how you can reduce the app maintenance cost and save yourself some bucks. 

Ways to Reduce Maintenance Costs:

Efficient application development not only centres on creating an outstanding product but also on smartly maintaining an app. Understanding judiciously managing and reducing mobile application maintenance costs is vital for all Irish businesses and developers. Let’s delve into the best strategies:

Adopt a Proactive Approach:

  • Engage in Best Practices for App Maintenance from the get-go.
  • Regularly monitor both the front and back end to preempt issues before they escalate, thus reducing potential Android app development costs.

Choosing the Right Tech Stack:

  • This involves selecting the optimal technologies for Android, iOS, Flutter, React Native, and other platforms. An informed choice here can result in fewer challenges down the line.

Utilise Automated Testing:

  • Automated tools can swiftly detect and rectify issues, ensuring the app remains robust. They’re a cost-efficient way to keep the app in fine fettle.

Maintenance Plan & Prioritization:

  • Draft a clear maintenance plan that outlines the frequency of updates, costs involved, and other specifics.
  • Cost per month or cost per year estimations can aid in budgeting.
  • Differentiate between critical updates and those that can be staggered over time to lower upfront expenses.

Lean on Cloud Solutions:

  • Cloud platforms can prove more cost-effective than traditional hosting, especially when considering scalability and security.

Lastly, the adage “prevention is better than cure” rings true in app maintenance. By forecasting how much a potential issue costs in advance and acting proactively, businesses can save significantly in the long run.


Wrapping up, we hope this served you as a detailed guide to know the app development costs in 2023. If you are looking forward to venturing into the App development market with your startup idea and planning your app development budget and want the exact estimates of creating a mobile app + app maintenance costs. You can speak with our business analysts. Our business analysts will carefully study your app requirements, validate your idea in the market, create an app maintenance plan in sync with your vision and offer a cost value that will be light on your budget yet offer you maximum benefit in terms of app creation. 

Moreover, at Square Root Solutions, we offer free post-launch maintenance services for the first 3 months, which includes everything from bug fixes to security updates. Our expertise has led us to specialise in creating next-gen, robust mobile applications while offering hassle-free services from planning your idea to launching it & eventually taking care of it.

Our passion has led us to design and develop some of the great startups like TeachKloud, KeepAppy, ProMotion, etc. Come, stop by, and give our mobile app development services & avail complementary maintenance services in your stride with an innovative app solution.

Sarah Scully - Chief Marketing Officer of Square Root solutions!

Sarah Scully

Chief Marketing Officer

Sarah is a chief CMO at Square Root Solutions. As a software developer, she excels in developing innovative and user-centric software solutions. With a strong proficiency in multiple programming languages, she specializes in creating robust and scalable applications. Besides her passion for software development, she has a keen interest in culinary adventures, enjoying a variety of unique and interesting foods.

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