The website market has become increasingly competitive in recent years as businesses strive to stand out from the competition and reach more customers. Companies must offer services, products, and experiences that are unique and valuable to consumers to succeed. But, businesses often overlook something more important once they finish creating a website.
Consider this —
- Around 75% of people judge a business’s credibility based on its website design.
- Also, 48% of people cited web design as the number one factor determining a business’s credibility.
This means website design plays an important role in helping website owners to overcome competition. With a well-designed website, owners can differentiate their website from others and make it stand out.
Therefore, if you are running an old website and have yet to make any changes, it is time to redesign it. This would help increase the chances of conversions and sales while retaining your audience.
To understand what website redesigning is, it is necessary to know what you expect with your website. A website design firm can often help your business redesign the website, including improved user experience, increased search engine optimisation (SEO), and a more professional look and feel. Leverage web redesign services that help optimise a website's design and content since it helps create a more engaging and inviting experience for visitors. This can lead to higher conversion rates and more loyal customers.
Here are some key tips from Ireland’s top designer that you can implement when redesigning the website.
1. Focus on Mobile-First Design
As mobile devices become increasingly powerful, redesigning your website can help your website in 2023. This is essential to ensure a positive user experience. The outcome will be your website redesigned to look great and function well on a mobile device.
As of the second quarter of 2022, 58.99% of all website traffic originated from mobile devices (excluding tablets). This means redesigning your website with a mobile-first approach is a must as you enter 2023. Here are some of the ways to ensure the same.
Make Your Navigation Intuitive
Intuitive navigation requires you to hire a web designer who ensures the crafting of an easy-to-use website for mobile devices. They do so by keeping it intuitive and user-friendly. Consider using an accordion menu or other forms of navigation that are easy to use on mobile devices.
Ensure image optimisation
Images are an important part of web design, but it’s important to ensure that your images are optimised for mobile devices. This means that a website designer often uses images that are small in size and have a low resolution while being faster at loading.
Leverage Responsive Design
Responsive design is an important part of mobile-first website design. This ensures that your website looks great on any device, regardless of screen size. You’ll often need to leverage the expertise of experienced web designers who craft highly responsive websites to keep users coming for more.
Test On Multiple Devices
Once you’ve designed your website, it’s important to test it on multiple devices. This will ensure that the design looks like mobile devices of all sizes.
Monitor Performance
Finally, monitoring your website’s performance is important to ensure that it loads quickly and performs as expected. This will ensure that your website provides a great user experience across devices, including tablets.
Tip — Use Accelerated Mobile Pages
Another aspect of extending the mobile-first philosophy in website design is to create Accelerated mobile pages. In 2023, web pages will need to load faster than ever as the world gears up for 5G. Using AMP (Accelerated Mobile Pages) to create lightweight versions of your web pages will help ensure pages load quickly and provide a seamless user experience.
2. Incorporate Voice Search
Artificial intelligence and voice search will be more common in 2023, so using them is important to create a more personalised user experience. Experienced web designers can help create AI-powered chatbots and voice search for navigation and provide answers to customer queries quickly and accurately.
Key to implementing a successful voice search when redesigning a website—
Develop an appropriate voice search interface
Develop a user-friendly interface that is intuitive and easy to use. The interface should be designed with the user in mind, providing clear instructions on using the voice search feature.
Integrate with existing systems
Once the interface is developed, it needs to be integrated into existing operations and functions of the mobile software. This includes integrating with other databases, such as a search engine or a knowledge base, and any other relevant systems that may need to be accessed using voice search.
Consider the following —
- Add a voice search button or link to your website. Make it visible and easy for users to find.
- Use speech recognition software to enable voice commands. Several options are available, such as Google Cloud Speech API, IBM Watson Speech-to-Text, and Amazon Alexa Voice Service.
- Connect the speech recognition software to a search engine like Google or Siri. Leverage an API to connect the two.
- Ensure that the voice search is optimised for the user’s device. For example, if they use a mobile device, they should be able to use their voice to search, while desktop users should have a microphone enabled.
3. Utilise Video and Motion Graphics
Incorporating video and motion graphics into your website design will help make it more engaging and memorable for users. Video and motion graphics can explain complex topics, display product features, and intuitively showcase customer testimonials.
Here are some tips for how to use video and motion graphics when redesigning a website:
Create an Engaging Landing Page
Use video and motion graphics to create a compelling landing page that will grab visitors’ attention and encourage them to explore further. This could include introducing a new product or service, highlighting the benefits of a particular feature, or simply showcasing the company’s core values.
Blend with User Interface
Video and motion graphics can create a more engaging and intuitive user interface. This could include creating a design with interactive elements or providing simple animations that draw attention and make the users interact more on your website.
Enhance Content
Video and motion graphics can enhance how content is presented on the website. This could include creating a video introduction to a blog post, creating an animated infographic to explain a complex concept, or adding a video tour of a product or service.
4. Leverage Virtual Reality
The upcoming trends of virtual reality in 2023 suggest a bright future for businesses leveraging VR. If you are redesigning a website, consider it in your design to stand out from the competition. VR technology in websites can help create an immersive, interactive experience, giving users a better understanding of your product or service. For example, musee-dezentral sells NFTs on their site or virtual.plus-ex has a digital portfolio as a virtual gallery.
Consider the following options when redesigning the website in 2023 to leverage VR.
360° Videos
360° videos are one of the most popular ways to integrate virtual reality into a website. 360° videos are immersive videos that allow viewers to look around and explore the environment in the video. This can give viewers a virtual tour of a property, show off a product, or create an interactive experience.
3D Models
3D models are a great way to add a sense of realism to a website. This can be used to show off a product or to create a virtual environment for users to explore.
Virtual Tours
A virtual tour is a great way to give users a sense of what it would be like to experience a property or product in real life. This can be used to give users a virtual walkthrough of a property, show off the features of a product, or create an immersive experience for users.
Interactive Experiences
Interactive experiences are a great way to engage users and create an immersive experience. This can be used to create an interactive game, give users a virtual property tour, or display a product that makes users more inclusive.
Augmented Reality
Augmented reality (AR) is a powerful tool for creating an immersive user experience. As mobile browsers add more tools to enable WebAR (Web-based augmented reality), leverage website redesigning to create experiences that are more sophisticated and immersive. The device's RGB camera, gyroscope, accelerometer, orientation, and magnetometer must all be accessible to the augmented reality app.
5. Content Restructuring
When redesigning an old website, one of the most important tasks is to restructure written content. Restructuring written content can help make a user’s experience more pleasant, keep it more relevant to the time, and improve search engine rankings.
Identify Your Audience
Once you’ve assessed your web pages, it’s time to identify your target audience. Who are they? What type of language do they use? What sort of information do they search for? Understanding these questions will help you tailor the content for them.
Assess Your Content
Once the audience is known, you will know what works best for them, helping you analyse whether the current content needs any updates. Look at your existing web pages and determine what needs to be revised or rewritten. Make sure to take note of any keywords or phrases that could be used for SEO purposes, as well as any outdated information that should be updated.
Organise Content
Create and organise your content when redesigning the website post the content assessment. Organise your content into logical sections or categories easy for users to navigate on the website interface itself (e.g., menus). This organisation will also make it easier for search engines to index all relevant pages on your site.
Rewrite & Update
Now that you have identified who you are writing for, it is time to organise all the pages into logical sections/categories. If needed, rewrite each page with new information and update any outdated material. This will keep users up-to-date information when visiting your site (also helpful from an SEO perspective).
Additionally, when rewriting each page, consider ways to incorporate keywords or phrases related directly and indirectly to topics discussed within each page to optimise search engine rankings even further.
Publish & Test
Once all of these steps have been completed, it's time to publish the new version of the website. Before doing so, it's important to test out different aspects, such as loading times, user experience etc., before publishing the live version. This will ensure everything works properly without any potential glitches after the launch.
Conclusion
The website redesigning tips for 2023 are numerous and varied. It is important to focus on making the website look modern, up-to-date, user-friendly and secure. Additionally, it is important to have a clear purpose, focus on mobile-first design and look closely at the aforementioned tips. For a successful website redesign in 2023, hiring experienced and reliable web designers is essential.
At Square Root, Ireland, you will find web designers who use the latest technologies and stay up to date with the ever-changing trends in website design. Our website design firm houses quality experts who are knowledgeable and experienced in creating modern, user-friendly websites that will help you redesign websites that help reach your business goals.