Awards aside, we are extremely pleased with how our project has
impacted so many lives in such a positive fashion. KeepAppy focuses on a number of different
factors in what it deems can help you to lead a healthier, happier life. To take life’s
stresses and deal with them in a positive way. To meet your daily challenges in a positive
manner. To keep your mind and body healthy, allowing you to maximise your potential.
Aimée-Louise Carton is one of the founders behind the app’s
development. Carton has had experiences of mental health issues in her life, and on her road
to recovery found herself exercising her own self-help habits. A driven and determined
individual, Carton looked to her app store to assist.
She found a number of wellness and mental health apps, yet found
none to be useful. If you try a number of these yourself, it’s clear that many of these apps
prove to be overly cold and sterile, developed by psychologists with the best of intentions,
but none with the user in mind.
This gave Carton an idea. What if there was an app that could
really benefit the user, one which could give the user a template to map out the route they
needed to get them from where they are, to where they want to be.
On her own journey, Carton realised that while everyone has mental
health to look after, very few people know how to exercise their mind and keep it in tip-top
shape. With this app, she wanted to address that.
KeepAppy is designed with the user in mind. This was key to
Carton’s pitch to our development team, and our awards winning collaboration speaks for
itself. With nearly 10,000 users spread over 75 countries, our users get to experience a
multitude of features designed by qualified psychologists.
KeepAppy is the total package when it comes to proactive wellbeing
practices. It provides each and every user with the tools they need to take control of their
mental health and wellbeing.
The various ‘Prevention’ steps included are journaling,
goal-setting, mindfulness, pill reminder and a period tracker. Under ‘Growth’ we have
included mood tracking, personalised content, a gratitude diary, etc. With the ‘Care’
section we have introduced geo-specific helplines. This range of features has proven to be
very popular amongst our users.
One problem Carton found while doing research for the app was that
of all the people who used apps to assist with their meditation, only 13% would use those
apps on a continuous basis. A huge problem these apps faced was that user interaction
dropped steeply after the initial download, leading to the apps being discarded and a user's
meditation process being constantly broken.
Another issue was one of awareness. Everyone has a bad day from
time to time, but why? Not all of us can answer this question. Why do we find it more
difficult to go to work somedays? Why can’t we get out of bed early enough to go to the gym?
Why did we have that extra portion of pizza after feeling full?
With KeepAppy, you have access to a database of your full range of
thoughts, feelings and emotions. We have 10 exclusive features relating to prevention,
growth and care. We like to think of the app as being just like a gym. There are a range of
machines, all targeting specific areas.
