A platform that helps consumers earn rewards through shopping receipts while enabling businesses to achieve brand loyalty.
Marketing & Technology
Industry
10+ Members
Team members involved
Build your project
Book a free call
What is ProMotion?
To understand ProMotion, first, let’s understand the concept behind it. A concept that is purpose-driven. Founded in 2021 by Bidemi Afolabi and Lauren O’Reilly, ProMotion is based on gaining authentic customer insights from engaging in meaningful surveys and reward systems.
Having a background in scientific research, both Bidemi and Afolabi realised the importance of how customer intelligence was beneficial and how valuable data can be gathered through various rewards programs. Taking their experience forward, they divided their concept into two interconnected software - ProMotion Intelligence & ProMotion Rewards.
ProMotion Intelligence
As the name suggests, it is an intelligent concept for brands who want to gain valuable customer insights into their real customer behaviour. Through ProMotion Intelligence, brands can register themselves, submit surveys, offer rewards points, and offer discounts.
ProMotion Rewards
Now that brands have registered themselves, it’s time for customers to benefit from them, encouraging customer loyalty. Every time a customer shops from ProMotion’s featured brands, they are rewarded with loyalty points which can be converted into real cash points.
Founders - Bidemi Afolabi & Lauren O’Reilly
Co-founders Bidemi and Lauren are qualified pharmacists and graduates of Masters in Pharmacy from Trinity College Dublin. While directly dealing with customers and working with leading pharmacies, CEO Bidemi and COO Lauren realised that when pharmacies offered loyalty points to regular customers, they felt honoured and looked forward to purchasing more from that brand.
As qualified pharmacists, they utilised the power of effective customer intelligence for CPG companies. They established ProMotion Intelligence and ProMotion Rewards, an innovative concept that can help businesses and brands get the best out of strategic marketing and tactical marketing.
The development of ProMotion - a win-win
solution for both Brands and Users.
Development phase of the Reward app
ProMotion’s concept was the first of its kind in Ireland, so we made it our goal to build an app that would delight the users with the very first download. Also, we ensured that the app was available for both the Android & iOS platforms.
Initially, Apple rejected the client’s concept of making donations and cashing out points in the customer’s PayPal wallets. Thus, collaborating with the founders, we decided that instead of allowing users to cash out money from the get-go, we offered them gift cards. But that’s not all, later we also ensured the initial idea of cashing out points to PayPal accounts by introducing a new factor. Users could cash out points to their PayPal account after passing a certain points threshold.
Developing ProMotion Intelligence and
ProMotion Rewards websites.
ProMotion Intelligence
ProMotion Intelligence website is for brands looking to partner with ProMotion. It is a dynamic website supported by a web application, it has a secured dashboard to carry out tasks such as logging in, creating surveys, viewing analytics, and much more. The admin can also see the list of brands registered, send invoices to the brand, approve the brand’s survey questions, and more.
ProMotion Rewards
This a static website for users to get acquainted with ProMotion as a concept. It is primarily for users to know how the ProMotion Reward app works and the endless benefits the app offers. If the users face any query, they can check the FAQs section or submit a request and get it resolved. To receive ProMotion’s weekly newsletter, users can also sign up through the website.
Features that have strengthened the
concept of ProMotion
Admin features
- Add brands and products
- Verify shopping receipts
- Set up product offer campaigns
- Data and analytics
- Payments and invoicing
Brand website features
- Brand registration
- Adding offers and discounts
- Selecting target audience
- Putting up surveys
- Viewing analytics
User app features
- Scan shopping receipts
- Donate reward points
- Add favourite brands
- Link Google Fit/Apple Health
- Gift cards with points.
Let’s check out some of these amazing features in detail!
Tailored user interface
We created algorithms that evaluated customers’ purchasing patterns in order to provide an experience that was tailored to them. We used more than ten targeting variables to create customised content and advertisements.
Receipt scanning
Our technique for scanning receipts is error-free, enabling users to quickly upload their receipts through the app. We put robust systems in place to handle receipts precisely and give users points for their transactions.
Contributions to charity
We introduced the ability to donate points to worthy causes in order to encourage social responsibility. By integrating the contribution process, people were able to support causes that were important to them.
Fraud detection
Strong fraud detection systems were implemented to detect and deny duplicate or fake receipts. This prevented abuse and guaranteed the awards system’s integrity.
A glimpse at some of ProMotion’s achievements so far
- The ProMotion was featured in ‘The Irish Times’ New Innovators Column.
- The app was included in the prestigious “Top 100 Hottest Irish Startups of 2023.
- Listed in ‘30 under 30’ by the Sunday Independent.
- Winner of Trinity College Launchbox Demo Day.
- The Co-Founders secured a spot on the “30 under 30” list by the Business Post.
- ProMotion Rewards is nominated for the National Startup Awards 2023.
Here is what the Founders of ProMotion have
to say about our services.
We couldn’t have asked for a better development partner. Their responsive and dedicated team diligently addressed our evolving requirements, ensuring a seamless app launch. The positive feedback from our users speaks volumes about the excellence of their work.
