Industry Served: Crowdfunding & Fundraising Technology
Scoreboard, A Fundraising Platform for Schools, Sports Teams and Community Organisations
A Mobile App That Turns Manual Fundraising Into an Automated, Trackable Campaign Paperless, With No Upfront Costs
Simplifying Fundraising for the People Running It
Discuss your projectFundraising for a sports team, school or community group involves more coordination than most people expect. Someone has to manage product orders, track which participants have sold what, collect money securely, and chase up stragglers often without any dedicated tools, and usually while doing several other things at once. The result is a process that is time-consuming for coaches and parents, confusing for participants, and limited in reach to whoever happens to be physically nearby.
Scoreboard was founded in 2015 by Paul Osborne, a parent and IT professional who experienced this first-hand while fundraising with his children's teams. Recognising that the same problem repeated across thousands of programmes every year, Paul set out to build a solution that would work for coaches and leaders with no technical background, and for participants of any age.
We were the development partner for the Scoreboard mobile app, building a platform that automates registration, sales tracking, leaderboards and online storefronts and that scales from a single team fundraiser to thousands of simultaneous campaigns across the country.
Project Challenges & Needs
Manual Tracking Slowing Everything Down
Coaches and parents were managing sales on paper or in spreadsheets, chasing updates from every participant individually and reconciling totals by hand at the end of each day.
Reach Limited to In-Person Sales
Traditional fundraising required participants to sell face-to-face, cutting out family members in other cities, remote supporters and anyone unable to engage in person during the campaign window
Participants Without Smartphones
Not every athlete or student has access to a smartphone. A mobile-only solution would exclude a portion of participants, reducing coverage and putting the coordinator back in the role of manual tracker for those individuals.
Keeping Participants Motivated Across the Campaign
Without visibility into how others were doing, participants had no frame of reference for their own progress. Fundraising campaigns tend to stall mid way when energy fades and there is no competitive driver to re-engage the group.
No Upfront Cost Model
Community groups and school programmes rarely have budget to spend before a fundraiser earns. The platform had to be free to set up, with costs covered by the campaign itself rather than charged to the organisation in advance.
Simple Enough for Any Coach or Parent to Run
The platform had to work without any technical knowledge on the coordinator's side. A complex setup or confusing interface would mean coordinators reverting to the manual process the app was meant to replace.
Our Solution
We built a mobile fundraising platform for iOS and Android, paired with an online storefront system, delivering:
Every campaign is supported by a Scoreboard fundraising coach who guides the group through setup, product selection and launch making the technology accessible to anyone coordinating a campaign, regardless of their familiarity with digital tools
Interfaces We Developed
Mobile App (iOS & Android)
Used by participants, coaches and coordinators throughout the campaign:
- Secure login with past fundraiser data carried forward for returning users
- Campaign registration with fundraiser dates, type and product selection
- Real-time leaderboard showing individual and team sales progress
- Participant profile with personal storefront link for sharing across channels
- Product catalogue with descriptions, pricing and order tracking
- Coach view showing full participant list with individual sales and comparison tools
- Fundraiser list management, recording all participants and their current status
- Progress notifications keeping participants engaged across the campaign window
Online Storefront
A unique, shareable storefront for every participant, enabling remote supporters to purchase:
- Product listings with photography, descriptions and quantity selection
- Secure online payment, with the sale attributed to the participant's total automatically
- Accessible on any device without requiring the buyer to create an account
- Campaign branding and participant name visible to the supporter on arrival
Coach & Admin Dashboard
The oversight layer for campaign coordinators and the Scoreboard team:
- Full participant roster with real-time individual and aggregate sales totals
- Score and sales comparison across participants, highlighting top performers
- Product inventory tracking with order volumes and fulfilment status
- Campaign timeline management, including start and end date controls
- Transaction records and reporting for post-campaign reconciliation
- Historical data from past campaigns available for benchmarking and planning
Key Features & Capabilities
Real time Sales Leaderboard
Participants see their own totals alongside their teammates', updated in real time as sales come in online and in person. The competitive visibility keeps momentum going through the campaign window.
Personal Online Storefront
Each participant gets a unique link to their own online store, shareable in seconds via text, email or social media. Sales through the link credit the right participant automatically, with no manual reconciliation.
Effortless Registration
Coordinators complete a simple setup form to launch a campaign. Participants register individually, creating their profiles and storefront without coordinator involvement for each one.
Product and Donation Fundraising
Groups choose from physical product fundraisers popcorn, cookie dough, spirit blankets and more or opt for donation-based campaigns with profit margins up to 85%. Both run through the same platform.
No Upfront Cost
Groups access the full platform and coaching support at no cost before the campaign earns. There is nothing to pay before results come in, removing the financial risk that has historically stopped smaller groups from running organised fundraisers.
Data Retention Across Campaigns
Past fundraiser records participants, totals, products are retained and accessible for future campaigns. Returning groups can benchmark against previous years and returning participants skip the setup they already completed.
Coach guided Onboarding
Every campaign is paired with a Scoreboard fundraising coach who supports setup, product selection and campaign launch. Groups typically need around 90 minutes across two sessions to be fully operational.
1EdTech Data Privacy Certified
The platform has earned 1EdTech Consortium Data Privacy Certification, providing schools and educational programmes with verified assurance that student data is handled to a recognised standard.
Outcomes and Impact
$87 Million Raised Platform Impact
Over $87 million raised across all campaigns to date, with daily sales averaging $450,000 and over 15,000 successful fundraising campaigns completed through the platform.
9,000+ Groups Served Scale
Schools, sports teams, churches, bands and non-profits across the country have run campaigns on the platform, growing from a single app launch to a nationwide fundraising infrastructure over ten years.
Paper Replaced by Platform Operations
What once required manual order sheets, cash handling and hours of reconciliation now runs through a single app. Coordinators managing campaigns report spending a fraction of the time they previously needed.
Technologies Used to Develop the Solution
Mobile
Flutter
Cross-platform iOS and Android app, giving participants and coaches a consistent experience on either device.
Backend
Node.js
API layer covering campaign management, participant accounts, sales attribution and reporting.
Database
PostgreSQL
Campaigns, participants, product orders, sales records and historical data retained across fundraising cycles.
Payments
Stripe
Secure online payment processing for storefront purchases, with automatic attribution to the selling participant.
Notifications
SMS & Push (Twilio & FCM)
Campaign updates, sales alerts and progress reminders delivered by push notification & SMS to cover all participants.
Web Storefront
Next.js
Participant storefront pages, accessible on any device without an app download, optimised for quick load on mobile browsers.
Storage & Hosting
Cloud Infrastructure with CDN
Product imagery, campaign assets and user data hosted reliably at scale, with fast delivery for storefront visitors.
Security & Privacy
Encryption & 1EdTech Compliance
Data encrypted at rest and in transit. Platform built to satisfy 1EdTech Data Privacy Certification requirements for educational institutions.
Analytics
Reporting Layer
Coach and admin dashboards with real-time campaign analytics, individual sales breakdowns and post-campaign reporting.
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